Since 2010, Instagram has proved itself to be mirror growing social media platform around! The keyboard a user base of around 300 million and that is set to rise further. So how come this seemingly simple app growing so quickly? Well all of it comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it is almost certainly. Instagram now has more sway over all its users who will present been using snapchat in tandem to the own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation for example is the reason for Instagram’s sudden growth.
What’s all the fuss about?
Instagram is the perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving along. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, have got shown that, like Facebook, it is commonly used daily, this creates a loyal and highly active member.
This option to capture a younger more creative audience is sounding the alarm bells of major companies looking to build up on social network sites. With high usage, there will be increased interest in advertising towards the app. However, competition always be ripe and businesses may have to find creative solutions to out compete their rivals in the visual world of social film.
How is it possible to use it for Marketing?
Of course, if you wish to of one’s to market your company or even a product, the other must consider how. It is vital a visual platform consequently products are developing general easier to market that services. But services aren’t impossible encourage on the app, finding exciting for you to bring someone’s your service will catch the eye of the buy instagram likes wearer.
Hashtags are often used on Instagram and also becoming in on trends or starting unique is a sure method to engage an audience, from a similar solution to Twitter. However, one should be careful in order to suit the hashtag to the visual content you provide, so it’s as simple as other apps that take advantage of this technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for a mobile data, hungry group. Only new and fresh content will attract care.
Finally, Instagram stories surely are a great to be able to personally engage with your audience, lasting only 24 plenty of. Stories should be which keep clients updated daily on your business and reveal behind the scenes content to boost the risk for user feel like they are part of the company.
Instagram could be used distribute almost anything, with a resourceful mind alongside committed team, you can create quite the thrill around your brand!
With a young, educated audience while using app with their mobiles daily, one can only predict sustained growth and loyalty by reviewing the users. There will be increasing opportunity wireless this app for business purposes and also the advice just for this writer should be to get in while its toasty! It will only get bigger so get caught in the market before it gets even more crowded.